Sweet Spot Gelato, Candy & Soda Pop Shop
Website Re-design & E-commerce
Sweet Spot Gelato, Candy & Soda Pop Shop has been one of my most exciting and greatest projects thus far. Located in Broomall, Pennsylvania, I have been working on this family business since its opening in May 2019. From color palette, to store design, buying & merchandising until my role as manager, Sweet Spot is what started my passion for digital marketing & communications.
Officially launched on November 20, 2022 using Wix, I created an e-commerce site for the brick & mortar store. My goal during this process was to create a more user friendly and interactive website to promote awareness and create conversions. As per owner request, the store was launched with only limited and pre order holiday items until a POS system that can handle online and in-store inventory is implemented.
With an effort to gain traffic and awareness for the physical store, I worked on an SEO strategy that more than doubled the amount of traffic to the site in just two months as opposed to the previous two years of the former site. To follow with the launch of the website, I also began working on the store most recent touchpoint, a newsletter, in order to update customers on new product arrivals, holiday pre-orders, in-store sales, and events.
I am excited to share my progress with Sweet Spot going forward!
Sweet Spot Gelato, Candy & Soda Pop Shop
Email Marketing Campaigns began Halloween 2022 and have been continuously sent for holidays pre-orders, sales, and new items.
The average open rate for emails are 35% with an average click rate of 3%.
Since my promotion to Business & Marketing Manager in January of 2023
Which resulted in an 186% increase in subcribers.
